{"id":2033,"date":"2017-08-28T10:34:40","date_gmt":"2017-08-28T15:34:40","guid":{"rendered":"https:\/\/abcbiz.abcplugin.com\/testing\/?p=2033"},"modified":"2018-12-27T16:02:55","modified_gmt":"2018-12-27T22:02:55","slug":"customer-advisory-boards-not-perk","status":"publish","type":"post","link":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/","title":{"rendered":"Customer Advisory Boards are not a perk!"},"content":{"rendered":"

 <\/p>\n

\"Customer<\/p>\n

A Customer Advisory Board is a valuable investment for DMO\u2019s and their customers.<\/p>\n

For DMO\u2019s, it\u2019s one of the most essential strategic tools they can leverage \u2026 as long as they create an open environment that encourages candid feedback and they do not see it as another opportunity to sell the destination.<\/p>\n

Based on my experience, here are seven suggestions to ensure your next CAB meeting meets your DMO\u2019s strategic objectives and creates a sustainable and successful council experience.<\/p>\n

    \n
  1. Align your DMO Team<\/li>\n<\/ol>\n

    Does your team really \u201cget\u201d the DMO strategy?<\/p>\n

    Are they aligned with the main objectives of the organization and would they give the same answers when asked: \u201cWhat are your three main strategic imperatives?\u201d<\/p>\n

    2. Identify the challenges and welcome candid feedback<\/p>\n

    What are your DMO\u2019s main challenges?<\/p>\n

    If you can create an environment where you are open and willing to identify any potential \u201celephants in the room\u201d and receive candid input, it will empower your council to engage in a meaningful and honest dialogue.<\/p>\n

    It\u2019s interesting to know what \u201cother DMO\u2019s\u201d are doing, but do you want a \u201cme too\u201d strategy or is your vision to differentiate your destination and bring fresh ideas to the marketplace?<\/p>\n

    3. Build a Strategic Council<\/p>\n

    Customers who bring you business may not necessarily be the only ones you invite.<\/p>\n

    A Customer Advisory Board is not a perk. It is not a \u201cthank you for your business\u201d event.<\/p>\n

    Accordingly, the question to ask is, who will bring the greatest added value and positively challenge you?<\/p>\n

    Additionally, are you listening to those who don\u2019t want to do business with you now? There is value in knowing why and adding those voices within the council.<\/p>\n

    4. Reach out in advance<\/p>\n

    Set the tone for your Customer Advisory Board!<\/p>\n

    Reach out personally to each participant in advance.<\/p>\n

    Start the conversation, share your challenges and establish an open and honest dialogue from the outset.<\/p>\n

    With an outside facilitator, your opportunity for success will increase significantly if they are \u201cinterviewing\u201d the potential participants and encouraging your advisors to speak freely.<\/p>\n

    5. Define the agenda<\/p>\n

    Our world is evolving at light speed. There is no need to send the agenda a month in advance. So much can happen in between. Rather confirm far in advance the schedule but provide the final agenda a few days before the meeting.<\/p>\n

    This will give maximum flexibility to tailor the agenda to \u201creal-time issues\u201d and\/or challenges.<\/p>\n

    6. Ensure \u201cNo sales speeches\u201d from your DMO Team<\/p>\n

    People will invest their time and share their personal opinion as long as they feel they are in an open and safe environment \u2026 and that you are not trying to wine and dine them to \u201csell them.\u201d<\/p>\n

    The Customer Advisory Board is a time to build and\/or strengthen relationships and to provide candid feedback.<\/p>\n

    If it were different, it would be simply referred to as another \u201cCustomer Event!\u201d<\/p>\n

    7. Allow enough time for discussions and for every Advisor to speak.<\/p>\n

    Two heads are better than one. Hence, make sure that everyone has an opportunity to share – regardless of their level of shyness! \u2013 And allow for a fluid conversation. As long as the discussion is valuable and not circular\u2026be flexible with timing.<\/p>\n

    However, stay firm with published start and end times. Your council will expect your meetings to begin and end on time.<\/p>\n

    A Customer Advisory Board provides the ideal setting to offer feedback, share ideas and grow customers into advocates through an engaging and fun experience.<\/p>\n

    As a facilitator or a participant, I always learn something or meet somebody new. As for me (and I think for many of your customers) that is time well invested!<\/p>\n","protected":false},"excerpt":{"rendered":"

    A Customer Advisory Board is a valuable investment for DMO\u2019s and their customers.
    \nFor DMO\u2019s, it\u2019s one of the most essential strategic tools they can leverage \u2026 as long as they create an open environment that encourages candid feedback and don\u2019t see it as another opportunity to sell the destination.<\/p>\n","protected":false},"author":20,"featured_media":2036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[104,101,97,94,92,99,98,102],"class_list":["post-2033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-corporate-transitions","tag-entrepreneur","tag-event-business-formula","tag-event-business-planner","tag-independent-business-planner","tag-leaving-corporate-life","tag-solopreneur","tag-starting-own-business","post-wrapper","thrv_wrapper"],"yoast_head":"\nCustomer Advisory Boards are not a perk! - Event Business Formula™<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Advisory Boards are not a perk! - Event Business Formula™\" \/>\n<meta property=\"og:description\" content=\"A Customer Advisory Board is a valuable investment for DMO\u2019s and their customers. For DMO\u2019s, it\u2019s one of the most essential strategic tools they can leverage \u2026 as long as they create an open environment that encourages candid feedback and don\u2019t see it as another opportunity to sell the destination.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/\" \/>\n<meta property=\"og:site_name\" content=\"Event Business Formula™\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eventbusinessformula\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-28T15:34:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-27T22:02:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Rozenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Rozenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/\"},\"author\":{\"name\":\"Eric Rozenberg\",\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/#\/schema\/person\/807f375fd49930103cfda2cb71511cd5\"},\"headline\":\"Customer Advisory Boards are not a perk!\",\"datePublished\":\"2017-08-28T15:34:40+00:00\",\"dateModified\":\"2018-12-27T22:02:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/\"},\"wordCount\":623,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/#organization\"},\"image\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg\",\"keywords\":[\"corporate transitions\",\"entrepreneur\",\"Event Business Formula\",\"event business planner\",\"independent business planner\",\"leaving corporate life\",\"solopreneur\",\"starting own business\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/\",\"url\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/\",\"name\":\"Customer Advisory Boards are not a perk! - Event Business Formula™\",\"isPartOf\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg\",\"datePublished\":\"2017-08-28T15:34:40+00:00\",\"dateModified\":\"2018-12-27T22:02:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#primaryimage\",\"url\":\"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg\",\"contentUrl\":\"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg\",\"width\":400,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abcbiz.abcplugin.com\/testing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Advisory Boards are not a perk!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/#website\",\"url\":\"https:\/\/abcbiz.abcplugin.com\/testing\/\",\"name\":\"Event Business Formula™\",\"description\":\"Grow Your Event Business\",\"publisher\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abcbiz.abcplugin.com\/testing\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/#organization\",\"name\":\"Event Business Formula\",\"url\":\"https:\/\/abcbiz.abcplugin.com\/testing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2016\/03\/Event-Business-Formula-logo-footer.png\",\"contentUrl\":\"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2016\/03\/Event-Business-Formula-logo-footer.png\",\"width\":356,\"height\":173,\"caption\":\"Event Business Formula\"},\"image\":{\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/eventbusinessformula\/\",\"https:\/\/www.linkedin.com\/company\/event-business-formula\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/abcbiz.abcplugin.com\/testing\/#\/schema\/person\/807f375fd49930103cfda2cb71511cd5\",\"name\":\"Eric Rozenberg\",\"description\":\"For two decades, Eric Rozenberg has consulted with Fortune 500 companies and produced conferences in more than 50 countries across diverse industries. His focus is creating meetings that are not only breathtakingly memorable but which bring corporate strategies to life and amplify team motivation\/performance.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Advisory Boards are not a perk! - Event Business Formula™","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/","og_locale":"en_US","og_type":"article","og_title":"Customer Advisory Boards are not a perk! - Event Business Formula™","og_description":"A Customer Advisory Board is a valuable investment for DMO\u2019s and their customers. For DMO\u2019s, it\u2019s one of the most essential strategic tools they can leverage \u2026 as long as they create an open environment that encourages candid feedback and don\u2019t see it as another opportunity to sell the destination.","og_url":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/","og_site_name":"Event Business Formula™","article_publisher":"https:\/\/www.facebook.com\/eventbusinessformula\/","article_published_time":"2017-08-28T15:34:40+00:00","article_modified_time":"2018-12-27T22:02:55+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg","type":"image\/jpeg"}],"author":"Eric Rozenberg","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eric Rozenberg","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#article","isPartOf":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/"},"author":{"name":"Eric Rozenberg","@id":"https:\/\/abcbiz.abcplugin.com\/testing\/#\/schema\/person\/807f375fd49930103cfda2cb71511cd5"},"headline":"Customer Advisory Boards are not a perk!","datePublished":"2017-08-28T15:34:40+00:00","dateModified":"2018-12-27T22:02:55+00:00","mainEntityOfPage":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/"},"wordCount":623,"commentCount":0,"publisher":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/#organization"},"image":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#primaryimage"},"thumbnailUrl":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg","keywords":["corporate transitions","entrepreneur","Event Business Formula","event business planner","independent business planner","leaving corporate life","solopreneur","starting own business"],"articleSection":["Blog"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/","url":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/","name":"Customer Advisory Boards are not a perk! - Event Business Formula™","isPartOf":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#primaryimage"},"image":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#primaryimage"},"thumbnailUrl":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg","datePublished":"2017-08-28T15:34:40+00:00","dateModified":"2018-12-27T22:02:55+00:00","breadcrumb":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#primaryimage","url":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg","contentUrl":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/Customer-Advisory-Boards-are-not-a-perk-1.jpg","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/abcbiz.abcplugin.com\/testing\/customer-advisory-boards-not-perk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abcbiz.abcplugin.com\/testing\/"},{"@type":"ListItem","position":2,"name":"Customer Advisory Boards are not a perk!"}]},{"@type":"WebSite","@id":"https:\/\/abcbiz.abcplugin.com\/testing\/#website","url":"https:\/\/abcbiz.abcplugin.com\/testing\/","name":"Event Business Formula™","description":"Grow Your Event Business","publisher":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abcbiz.abcplugin.com\/testing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/abcbiz.abcplugin.com\/testing\/#organization","name":"Event Business Formula","url":"https:\/\/abcbiz.abcplugin.com\/testing\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/abcbiz.abcplugin.com\/testing\/#\/schema\/logo\/image\/","url":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2016\/03\/Event-Business-Formula-logo-footer.png","contentUrl":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2016\/03\/Event-Business-Formula-logo-footer.png","width":356,"height":173,"caption":"Event Business Formula"},"image":{"@id":"https:\/\/abcbiz.abcplugin.com\/testing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/eventbusinessformula\/","https:\/\/www.linkedin.com\/company\/event-business-formula"]},{"@type":"Person","@id":"https:\/\/abcbiz.abcplugin.com\/testing\/#\/schema\/person\/807f375fd49930103cfda2cb71511cd5","name":"Eric Rozenberg","description":"For two decades, Eric Rozenberg has consulted with Fortune 500 companies and produced conferences in more than 50 countries across diverse industries. His focus is creating meetings that are not only breathtakingly memorable but which bring corporate strategies to life and amplify team motivation\/performance."}]}},"_links":{"self":[{"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/posts\/2033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/comments?post=2033"}],"version-history":[{"count":0,"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/posts\/2033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/media\/2036"}],"wp:attachment":[{"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/media?parent=2033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/categories?post=2033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abcbiz.abcplugin.com\/testing\/wp-json\/wp\/v2\/tags?post=2033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}