{"id":2046,"date":"2017-08-28T10:45:12","date_gmt":"2017-08-28T15:45:12","guid":{"rendered":"https:\/\/abcbiz.abcplugin.com\/testing\/?p=2046"},"modified":"2018-12-27T16:08:04","modified_gmt":"2018-12-27T22:08:04","slug":"first-book-meeting","status":"publish","type":"post","link":"https:\/\/abcbiz.abcplugin.com\/testing\/first-book-meeting\/","title":{"rendered":"The first book on the \u201cWhy?\u201d of a meeting"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2047 aligncenter\" src=\"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/meetingatc-level.jpg\" alt=\"\" width=\"325\" height=\"488\" srcset=\"https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/meetingatc-level.jpg 648w, https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/meetingatc-level-200x300.jpg 200w, https:\/\/abcbiz.abcplugin.com\/testing\/wp-content\/uploads\/2017\/08\/meetingatc-level-13x20.jpg 13w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><\/p>\n<p>A little less than ten years ago, back in Brussels, my business partner Georges Yana and I developed a simple, yet very effective, methodology with the objective of helping organizations to align their face-to-face meetings with their strategy.<\/p>\n<p>After several years and many successful business cases, I told him: &#8220;Georges, we should write a book!&#8221;<\/p>\n<p>His answer was immediate: &#8220;Sure! Who is going to write it?&#8221;<\/p>\n<p>Needless to say that we kept adding great examples one after the other, but none of us had (or took) the time to write.<\/p>\n<p>Then I moved to the US and started Swantegy Miami with Vimari Roman. Last year, she made me commit to writing this book because she said: &#8220;Every time we speak with a client, and we identify their challenges, you always have an example to share. You should write a book!&#8221;<\/p>\n<p>On Sunday 12th June 2016, <a href=\"https:\/\/www.amazon.com\/Meeting-C-Level-Executives-Driving-Strategy-ebook\/dp\/B01GN5RHQA\">&#8220;Meeting at C-Level &#8211; An Executive&#8217;s Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants&#8221;<\/a> was officially launched &#8211; although already available on <a href=\"https:\/\/www.amazon.com\/Meeting-C-Level-Executives-Driving-Strategy-ebook\/dp\/B01GN5RHQA\">Amazon<\/a> \ud83d\ude42<\/p>\n<p>The entire process from writing a book to editing, cover designing, formatting, uploading, printing and launching was totally new to me, and I enjoyed getting out of my comfort zone and learning new things thanks to many different people.<\/p>\n<p>I can tell you: &#8220;It does take a village to write a book&#8221; &#8230; and it is just the beginning.<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Meeting-C-Level-Executives-Driving-Strategy-ebook\/dp\/B01GN5RHQA\">Please download it, read it, offer it and if you feel so &#8230;write down a great review on Amazon.<\/a><\/p>\n<p>Thank you.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A little less than ten years ago, back in Brussels, my business partner Georges Yana and I developed a simple, yet very effective, methodology with the objective of helping organizations to align their face-to-face meetings with their strategy.<\/p>\n","protected":false},"author":20,"featured_media":2047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[104,101,97,94,92,99,98,102],"class_list":["post-2046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-corporate-transitions","tag-entrepreneur","tag-event-business-formula","tag-event-business-planner","tag-independent-business-planner","tag-leaving-corporate-life","tag-solopreneur","tag-starting-own-business","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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